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The brief
Create a bold and colourful visual identity for a new range of plant pots to be sold in the UK and US markets.
ZEST is a mid-range product, primarily aimed at home starters. The brand needs the scope and flexibility to be used both online and in varied print formats such as catalogues and product displays.
What we did
Drawing on citrus fruits for inspiration we developed a vibrant and eye catching colour palette. With clever use of white space, the dynamic logo features the segments found in these fruits. We paired the segments with a ‘citrus spray’, to create a flexible and recognisable graphic device.
What we love most about this visual identity
The logo works beautifully in both colour and reverse!
